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We are Rare. Our obsession is results and a relentless desire to win for our clients.
We think big and fight harder.


We fight. Above all else, We know that you need a team ready to fight in your corner, to take ownership of your problems, and to share the responsibility. We know that all great punches start with good aim and finish with powerful follow through. Like all great fighters, we have enough versatility to know when and how to adjust the fight plan early enough to win the decision.


We are Rare, and we’re ready to fight in your corner.

Our Work

We are proud of what we’ve created and the path we’ve taken to get to where we are. From fully integrated campaigns, to building you a whole new brand, or brochures for your next trade show, creativity is our passion; something that is evident in our work.

Our Process

We don’t come by the results we produce by accident. Regardless of the final product, we always follow the same five steps to get us there. The process is agile and scalable, so it’s never exactly the same for one situation as it was for others, but it is the foundation that allows us to succeed time and time again.

  • Deep Insight
  • Hear the needs of your leadership
  • Understand the goals of your business
  • Feel the personality and emotions of your brand
  • Listen to your customers
  • Watch your competitors

  • Plan It
  • Big Hairy Creative Ideas
  • Tested and Proven Methods
  • Brand Modeling
  • Roadmap – From Wireframes to Event Plans
  • Timelines & Budgets
  • Integrated Interdependencies

  • Build It
  • Design & Layout
  • Scripts, Storyboards, & Copywriting
  • Photo & Video shoots
  • Printing
  • Post Production
  • Negotiate & Buy Media
  • Set-up Social Media Accounts
  • Front & Back-end Digital Development
  • Optimize Keywords & Metatags
  • Set Search Terms
  • Testing & Adapting

  • Go-To-Market
  • Distribute Ads
  • Share Social Media Content
  • Launch Websites & Apps
  • Buy Search Terms
  • Execute Events
  • Deliver Experience
  • Present Ideas

  • Measure & Optimize
  • Track Performance
  • Improve
  • Track Performance
  • Improve
  • Track Performance
  • Improve

Brand Stories

Devon Energy

Operating in the highly competitive energy industry, Devon Canada needed a well thought out and robust marketing campaign to communicate key values to both prospective new employees and to the communities the company operates in.

Bantrel

Bantrel, a top engineering firm in Calgary, came to Rare after a lengthy RFP process looking to build a brand from the bottom up. With a pile of collateral and no real guidelines on how to use them, Bantrel was looking for a website, two corporate videos, and several print materials.

Shuswap Ski & Board

Shuswap Ski and Board is a leading store for watersport fans and is renowned to enthusiasts in Calgary and the Shuswap. SS&B recognized their potential to become a leading national brand by expanding digitallu, they came to Rare to boost their digital presence and ignite the e-commerce side of their business.

Calbridge

Calbridge Homes has served the Calgary housing market since 1978 and in that time has become an industry leader recognized for superior quality and a strong commitment to the unique needs of their clients but was looking to launch a multi-family project for the first time in Calgary and turned to us to help them build their Premium Townhome brand.

Our Digital Experiences

Rare was born as a digital agency and so our web experience rivals any shop. We pride ourselves in the ability to understand best practices while pushing the envelope of creativity and function at the same time. It all comes down to results in the end: What digital experience is going to give you the best results?

Search Engine Marketing

Tried and true, with the ability to continuously improve. SEM allows you to get in front of the audience that is already looking for what you offer.

Mobile Experiences

Mobile internet is the fasting growing segment in digital marketing and the most important aspect to get right in any web build.

Responsive Web Design

Building sites that marry function and beauty with the multiple browsers, resolutions and devices that your audience uses to access the web.

Our Team

Our collection of experiences is vast and varied. They give us all unique perspectives on each situation. It often makes for heated debate at the boardroom table. We draw upon our past success, but more importantly, we remember the more challenging moments in our careers, to foresee as many of the obstacles as we can, and to plan to overcome them. We have seen our share of highs and lows. We know how to get up when we’re down. We’re often more comfortable being in uncomfortable situations. We are Rare.

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Marty Park, CEO

Marty has owned and operated businesses for more than two decades, in market sectors like technology, digital message services, software, real estate marketing, and hospitality. Drawing on experience in strategy, leadership, finance, and marketing roles, Marty brings a “whole business” perspective to marketing and advertising. His hard-won understanding of the demands facing clients are a driving force behind Rare’s “Results Rule” philosophy.

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Scott Hartley, Director of Client Services

Scott brings 15 years of agency and client side experience to Rare. At WestJet, he created the company’s first branded sponsorship and community investment programs. At RBC Financial Group, he delivered national and regional programs, as well as sponsorship activity with the Olympics, and Hockey Canada. His agency experience has seen him develop strategies and go-to-market efforts for a long list of clients that includes Big Rock Brewery, Tourism Saskatoon, the Jubilee Auditoria of Alberta, Desjardins Financial Securities, Calbridge Homes, Devon Canada, and the American Heart Association, and many more.

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David Cree, Director of Digital Services

David is a salesman, entrepreneur and technology lover that has molded his broad skill set into a marketing zealot. He understands business needs from the core out, starting with the sales process and the critical bottom line, and helps to develop marketing that connects directly back. David has focused almost solely in online marketing efforts for over eight years and brings a perspective that goes beyond stellar-looking websites to stellar-integrated marketing campaigns that perform.

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Tyler Power, Creative Director

Tyler is a graduate of the Alberta College of Art + Design with a major in design and a minor in advertising and illustration. He has been fortunate enough to work on a wide range of world-class brands including Shaw, The Forzani Group, Athlete’s World, Auto Trader, Puma, Nike Canada, project RED, Blizzard, Dell, and Burton Snowboards. His first love is print design and typography and he is always looking for new ways to transfer this passion to the interactive landscape. Tyler enjoys discovering new music, snowboarding, fly-fishing and his friends and family.

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Andrea Ruales, Graphic Designer

Andrea comes from a tropical background. Born and raised in Ecuador, lived in Toronto for 10 years and now has expanded her adventures to Calgary. She's always had an open creative mind that works that has served her well and made her an asset to the Rare team. Graduated from Humber College in 2008 with an Advertising & Graphic Design Diploma. She's always looking to expand her skills, her experiences and always interested in excelling her professional development as a Graphic Designer. Andrea is very enthusiastic about her health, loves travel, food and cats.

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Matt Thompson, Digital Content Specialist

Born and raised in the UK, Matt started his career in PR before working with a forward-thinking agency that instilled him with the belief that digital was the future. Since then Matt has endeavored to keep himself on the crest of the ever-moving wave that is the developments in digital engagement. He values conversion tracking above all else when it comes to strategy so was a natural fit here at Rare. In his time he has worked with companies like Stolichnaya, Tennants, Peugeot, Sunridge RV, Total, and Calbridge Homes. In his spare time Matt dedicates his time to hitting his head on low hanging objects and having to listen to people impersonate his accent.

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Sebastian Gonzalez, Front-End Developer

Originally from Toronto, Sebastian moved to Calgary and started working with the web in 2008. As a graduate of SAIT Polytechnic, he began working with multiple forms of new media such as graphic design, web development, flash animation, and motion graphics. But his passion for front-end development and motion design quickly took over. He’s worked with a number of large to small scale clients, bringing ideas to life with his attention to user experience. Along with an obsession for “clean code”, he’s constantly trying to learn and perfect his development techniques. On his down time, Sebastian enjoys playing hockey, going fishing, and is an avid movie goer.

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Vinciane de Pape, Senior Designer

A graduate of the Alberta College of Art & Design, Vinciane has combined a keen eye for detail and an obsession with typography to become a truly gifted senior designer. Her talent for clean design has seen her work national and international brands alike, including: Shaw, ATB Financial, Brookfield Homes, Adidas, AT&T, Best Buy, and most recently Northwest Territories Tourism. On her down time Vinciane enjoys the simple things, hiking, yoga, and damned good coffee.

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