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We are Rare. Our obsession is results and a relentless desire to win for our clients.
We think big and fight harder.
We fight. Above all else, We know that you need a team ready to fight in your corner, to take ownership of your problems, and to share the responsibility. We know that all great punches start with good aim and finish with powerful follow through. Like all great fighters, we have enough versatility to know when and how to adjust the fight plan early enough to win the decision.
We are Rare, and we’re ready to fight in your corner.
We don’t come by the results we produce by accident. Regardless of the final product, we always follow the same five steps to get us there. The process is agile and scalable, so it’s never exactly the same for one situation as it was for others, but it is the foundation that allows us to succeed time and time again.
Operating in the highly competitive energy industry, Devon Canada needed a well thought out and robust marketing campaign to communicate key values to both prospective new employees and to the communities the company operates in.
Bantrel, a top engineering firm in Calgary, came to Rare after a lengthy RFP process looking to build a brand from the bottom up. With a pile of collateral and no real guidelines on how to use them, Bantrel was looking for a website, two corporate videos, and several print materials.
Shuswap Ski & Board
Shuswap Ski and Board is a leading store for watersport fans and is renowned to enthusiasts in Calgary and the Shuswap. SS&B recognized their potential to become a leading national brand by expanding digitallu, they came to Rare to boost their digital presence and ignite the e-commerce side of their business.
Calbridge Homes has served the Calgary housing market since 1978 and in that time has become an industry leader recognized for superior quality and a strong commitment to the unique needs of their clients but was looking to launch a multi-family project for the first time in Calgary and turned to us to help them build their Premium Townhome brand.
Rare was born as a digital agency and so our web experience rivals any shop. We pride ourselves in the ability to understand best practices while pushing the envelope of creativity and function at the same time. It all comes down to results in the end: What digital experience is going to give you the best results?
Our collection of experiences is vast and varied. They give us all unique perspectives on each situation. It often makes for heated debate at the boardroom table. We draw upon our past success, but more importantly, we remember the more challenging moments in our careers, to foresee as many of the obstacles as we can, and to plan to overcome them. We have seen our share of highs and lows. We know how to get up when we’re down. We’re often more comfortable being in uncomfortable situations. We are Rare.
Marty Park, CEO
Marty has owned and operated businesses for more than two decades, in market sectors like technology, digital message services, software, real estate marketing, and hospitality. Drawing on experience in strategy, leadership, finance, and marketing roles, Marty brings a “whole business” perspective to marketing and advertising. His hard-won understanding of the demands facing clients are a driving force behind Rare’s “Results Rule” philosophy.
Scott Hartley, Director of Client Services
Scott brings 15 years of agency and client side experience to Rare. At WestJet, he created the company’s first branded sponsorship and community investment programs. At RBC Financial Group, he delivered national and regional programs, as well as sponsorship activity with the Olympics, and Hockey Canada. His agency experience has seen him develop strategies and go-to-market efforts for a long list of clients that includes Big Rock Brewery, Tourism Saskatoon, the Jubilee Auditoria of Alberta, Desjardins Financial Securities, Calbridge Homes, Devon Canada, and the American Heart Association, and many more.
David Cree, Director of Digital Services
David is a salesman, entrepreneur and technology lover that has molded his broad skill set into a marketing zealot. He understands business needs from the core out, starting with the sales process and the critical bottom line, and helps to develop marketing that connects directly back. David has focused almost solely in online marketing efforts for over eight years and brings a perspective that goes beyond stellar-looking websites to stellar-integrated marketing campaigns that perform.
Tyler Power, Creative Director
Tyler is a graduate of the Alberta College of Art + Design with a major in design and a minor in advertising and illustration. He has been fortunate enough to work on a wide range of world-class brands including Shaw, The Forzani Group, Athlete’s World, Auto Trader, Puma, Nike Canada, project RED, Blizzard, Dell, and Burton Snowboards. His first love is print design and typography and he is always looking for new ways to transfer this passion to the interactive landscape. Tyler enjoys discovering new music, snowboarding, fly-fishing and his friends and family.