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Our Work

Our Process

Brand Stories

Digital Experiences

Our Team

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We are Rare. Our obsession is results and a relentless desire to win for our clients.
We think big and fight harder.


We fight. Above all else, We know that you need a team ready to fight in your corner, to take ownership of your problems, and to share the responsibility. We know that all great punches start with good aim and finish with powerful follow through. Like all great fighters, we have enough versatility to know when and how to adjust the fight plan early enough to win the decision.


We are Rare, and we’re ready to fight in your corner.

Our Work

We are proud of what we’ve created and the path we’ve taken to get to where we are. From fully integrated campaigns, to building you a whole new brand, or brochures for your next trade show, creativity is our passion; something that is evident in our work.

Our Process

We don’t come by the results we produce by accident. Regardless of the final product, we always follow the same five steps to get us there. The process is agile and scalable, so it’s never exactly the same for one situation as it was for others, but it is the foundation that allows us to succeed time and time again.

  • Deep Insight
  • Hear the needs of your leadership
  • Understand the goals of your business
  • Feel the personality and emotions of your brand
  • Listen to your customers
  • Watch your competitors

  • Plan It
  • Big Hairy Creative Ideas
  • Tested and Proven Methods
  • Brand Modeling
  • Roadmap – From Wireframes to Event Plans
  • Timelines & Budgets
  • Integrated Interdependencies

  • Build It
  • Design & Layout
  • Scripts, Storyboards, & Copywriting
  • Photo & Video shoots
  • Printing
  • Post Production
  • Negotiate & Buy Media
  • Set-up Social Media Accounts
  • Front & Back-end Digital Development
  • Optimize Keywords & Metatags
  • Set Search Terms
  • Testing & Adapting

  • Go-To-Market
  • Distribute Ads
  • Share Social Media Content
  • Launch Websites & Apps
  • Buy Search Terms
  • Execute Events
  • Deliver Experience
  • Present Ideas

  • Measure & Optimize
  • Track Performance
  • Improve
  • Track Performance
  • Improve
  • Track Performance
  • Improve

Brand Stories

Devon Energy

Operating in the highly competitive energy industry, Devon Canada needed a well thought out and robust marketing campaign to communicate key values to both prospective new employees and to the communities the company operates in.

Bantrel

Bantrel, a top engineering firm in Calgary, came to Rare after a lengthy RFP process looking to build a brand from the bottom up. With a pile of collateral and no real guidelines on how to use them, Bantrel was looking for a website, two corporate videos, and several print materials.

Shuswap Ski & Board

Shuswap Ski and Board is a leading store for watersport fans and is renowned to enthusiasts in Calgary and the Shuswap. SS&B recognized their potential to become a leading national brand by expanding digitallu, they came to Rare to boost their digital presence and ignite the e-commerce side of their business.

Calbridge

Calbridge Homes has served the Calgary housing market since 1978 and in that time has become an industry leader recognized for superior quality and a strong commitment to the unique needs of their clients but was looking to launch a multi-family project for the first time in Calgary and turned to us to help them build their Premium Townhome brand.

Our Digital Experiences

Rare was born as a digital agency and so our web experience rivals any shop. We pride ourselves in the ability to understand best practices while pushing the envelope of creativity and function at the same time. It all comes down to results in the end: What digital experience is going to give you the best results?

Search Engine Marketing

Tried and true, with the ability to continuously improve. SEM allows you to get in front of the audience that is already looking for what you offer.

Mobile Experiences

Mobile internet is the fasting growing segment in digital marketing and the most important aspect to get right in any web build.

Social Media

Social media changed the communications landscape; it blurred the independent disciplines of sales, marketing, customer service, PR, and put businesses and consumers on the same platform.

Our Team

Our collection of experiences is vast and varied. They give us all unique perspectives on each situation. It often makes for heated debate at the boardroom table. We draw upon our past success, but more importantly, we remember the more challenging moments in our careers, to foresee as many of the obstacles as we can, and to plan to overcome them. We have seen our share of highs and lows. We know how to get up when we’re down. We’re often more comfortable being in uncomfortable situations. We are Rare.

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Marty Park, CEO

Marty has owned and operated businesses for more than two decades, in market sectors like technology, digital message services, software, real estate marketing, and hospitality. Drawing on experience in strategy, leadership, finance, and marketing roles, Marty brings a “whole business” perspective to marketing and advertising. His hard-won understanding of the demands facing clients are a driving force behind Rare’s “Results Rule” philosophy.

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Caroline Gaisford, Account Manager

Caroline is originally from New Zealand and has a strong background on the client side working in sales, category analytics, customer marketing and brand management for Coca Cola Amatil, Kellogg, and most recently with Goodman Fielder NZ managing iconic kiwi brands. Caroline brings to the team great communication and organizational skills and experience in commercial and strategic brand management. Caroline also has extensive experience with multimedia brand campaigns and experiential marketing.

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David Cree, Director of Digital Services

David is a salesman, entrepreneur and technology lover that has molded his broad skill set into a marketing zealot. He understands business needs from the core out, starting with the sales process and the critical bottom line, and helps to develop marketing that connects directly back. David has focused almost solely in online marketing efforts for over eight years and brings a perspective that goes beyond stellar-looking websites to stellar-integrated marketing campaigns that perform.

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Tyler Power, Creative Director

Tyler is a graduate of the Alberta College of Art + Design with a major in design and a minor in advertising and illustration. He has been fortunate enough to work on a wide range of world-class brands including Shaw, The Forzani Group, Athlete’s World, Auto Trader, Puma, Nike Canada, project RED, Blizzard, Dell, and Burton Snowboards. His first love is print design and typography and he is always looking for new ways to transfer this passion to the interactive landscape. Tyler enjoys discovering new music, snowboarding, fly-fishing and his friends and family.

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Career Opportunities

Whether you’re a master of coordination, an expert story-teller, or a crafter of attention grabbing design - if you’re driven by results, we want to hear from you. Send your résumé to info@rareresults.ca

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Career Opportunities

Whether you’re a master of coordination, an expert story-teller, or a crafter of attention grabbing design - if you’re driven by results, we want to hear from you. Send your résumé to info@rareresults.ca

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Franca Schulte, Office Manager

Franca has just spent 5 years living in the UK working at the BBC in the Marketing & Audiences team in Future Media. Although she loved her time in London and her experience at the BBC, she recognized it was time to move back home to be closer to her family and friends. Franca loves to plan and organize which is what she does best, and always finds a way to add her creative touch. Franca is originally from Toronto however is excited to call Calgary her new home and is keen to follow her passion within the marketing industry. She has only made one mistake in her role thus far, and that is to have told her colleagues her fear of bananas.

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Vinciane de Pape, Senior Designer

A graduate of the Alberta College of Art & Design, Vinciane has combined a keen eye for detail and an obsession with typography to become a truly gifted senior designer. Her talent for clean design has seen her work national and international brands alike, including: Shaw, ATB Financial, Brookfield Homes, Adidas, AT&T, Best Buy, and most recently Northwest Territories Tourism. On her down time Vinciane enjoys the simple things, hiking, yoga, and damned good coffee.

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